Cat Resource Center

Cat^® Resource Center is the central hub for the Building Construction Products division (B.C.P.) of Caterpillar. This website is a huge lead generator for them, and it was due for a content re-organization, and face-lift.

https://www.catresourcecenter.com/

After about 5 years or so, the current website of the Cat Resource Center wasn’t meeting the requirements of Cat.

The site had an outdated codebase, it was not flexible for adding new content, and most importantly, it was not suitable for the growing number of mobile users that were becoming repeat visitors.

The process for creating a better Cat Resource Center started with research and user testing, to see what features users liked about the current site, and what features they didn’t necessarily like. From there, the team at Gelia designed the clean new interface you see today.

When it got to me, it was time to develop all aspects of the site, from the back end lead management (including Eloqua marketing automation integration), to the front end responsive framework.

Since the re-design, leads have gone up, and overall site performance has been far improved.